In November 2020, I joined a panel of internal communication pros to discuss the art – and science – of communicating bad news at the Chartered Institute for Public Relations’ (CIPR) National Conference.
Here’s the session summary:
With months of uncertainty still ahead and no clearer understanding of if/when life will return to ‘normal’ communicating difficult messaging is something each one of us will need to do. Hear from our panel about how and why it’s important to get messaging right, especially in the middle of a crisis. The dos and don’ts. Their experiences as well as scientific insights into communicating bad news and how best to prepare.
Here’s the full recording of our session (30 mins):
There’s a whole body of scientific research into delivering and receiving bad news – some of which I was able to share with the 100+ conference attendees from across the globe. I also had a great time chatting to and learning from the other panellists:
- Anna Russell, Head of Stakeholder Management and Communication, Manchester Airport
- Bill Hamilton, Director of Communications, Stakeholder Relations at Magnox Ltd
Find out more about #CIPRConf20:
Check out this great write-up of the CIPR National Conference 2020 by Communicate magazine to relive the magic of the whole event!
Annique Simpson 