In case you missed this on my LinkedIn... If you want employees to adopt new workplace technology, get your comms to focus on it's...Perceived usefulness (PU)Psychology research suggests that if a user believes a new app or device will help them with their everyday life, they’ll have a greater intention to use the tech. And … Continue reading Boost Employee Tech Adoption with Perceived Usefulness
Category: Blog
3 Pods, 1 Idea – June 2024
It's June which means it's Pride month! Whether you're marching in the streets in celebration of/solidarity with folks in the LGBTQIA+ community or dipping into the podcasts below - it's a great time for us all to broaden our understanding, challenge our biases and champion LGBTQIA+ rights. The Podcast ...Bulldaggers and Lady Lovers | History … Continue reading 3 Pods, 1 Idea – June 2024
3 Pods, 1 Idea – May 2024
Another month, another tiny, yet useful, podcast round-up. Check out the 1st post in the series if you've no clue what I'm on about. After you've checked out the pods below, of course. The Podcast ...The real victims of Baby Reindeer | Today Explained https://open.spotify.com/episode/6mSajCsU2OZspiRxE4FUJz?si=eZiSYR2TRG-tjkleE_-UBA&nd=1&dlsi=7e9133a449a546c7 The Idea ... Baby Reindeer is a story - perhaps … Continue reading 3 Pods, 1 Idea – May 2024
3 Pods, 1 Idea – April 2024
Here's the second edition of my super-short, yet (hopefully) helpful, podcast round-up. 3 podcasts. 1 big idea/takeaway each. Simple! If you've no idea what I'm talking about, check out the 1st post in the series. Make sure you come back to get your pod on, though. The Podcast ...Culture chat: Beyonce's Cowboy Carter | Life … Continue reading 3 Pods, 1 Idea – April 2024
Celebrating 2020: 5 ‘impossible’ things I did this year
This is probably the most awkward thing I’ve ever written. As a Black British woman of Jamaican and working-class heritage, self-celebratory posts like the one I’m about to write aren’t typically encouraged. “Be careful of redeye!” (Jamaican slang for “Beware of jealous people!”) “No one likes a show-off!” “It’s super-tacky to talk about yourself all … Continue reading Celebrating 2020: 5 ‘impossible’ things I did this year
6 effective ways to build a great mentoring relationship
What makes a good mentor? I’ve thought about this question a lot since I was asked to be a mentor on the 2020 BME PR Pros Mentoring Scheme. The scheme aims to increase ethnic diversity in the PR and communications industry, and I was paired with the awesome Corrine Lewis, a Senior Account Executive at … Continue reading 6 effective ways to build a great mentoring relationship
Change Communications: the GIF that keeps on giving
Change communications is tough. Foggy business plans; aloof/petrified senior leaders; hard-to-pin-down project plan; resistant employees (of all levels!) - us communicators brave/silly enough to work in change management have seen it all. And, for the most part, we love it (I know I do). But sometimes, the volatile and hectic nature of change environments can … Continue reading Change Communications: the GIF that keeps on giving
3 Ways to Keep Your Communications Super Simple
It's National Simplicity Day on Sunday (12 July); a day where people ditch the internet and life’s complications in favour of nature, calm and effortlessness. Simple doesn’t come easy for me. But if there’s one thing the current pandemic has taught me, it’s that there’s beauty in the basics. Everything else is just noise. National … Continue reading 3 Ways to Keep Your Communications Super Simple
7 meaningful ways you can support Black people today
What would you do if: You were in a meeting to discuss how to make your corporate magazine content more inclusive and the most senior person in the room – a white man – tells you he’s at risk of being a minority. Three of the seven people in the room are white men. You’re … Continue reading 7 meaningful ways you can support Black people today
My 5 fave songs turning 20 in 2020
With the coronavirus crisis in full swing, we all need something to smile about. Here’s my contribution… Ahh the Noughties! A time where low-rise jeans + whale tail = high fashion, Myspace and Microsoft messenger were the internet hotspots and shows like Big Brother, Pop Idol and Come Dine with Me had the nation gripped. … Continue reading My 5 fave songs turning 20 in 2020
Groupthink – when more heads aren’t better than one
Picture this: you've made the invite list for your organisation's exec board meeting (hopefully, as a strategic IC advisor). At your first meeting, during a group discussion about a proposed high-impact business change, a senior leader suggests a completely unworkable course of action. Before you can even think "holy shizz - this is bad!", the meeting … Continue reading Groupthink – when more heads aren’t better than one
Valentine’s Day 2019: Why we love solving employee challenges
Tomorrow millions of people across the world will open heart-adorned cards and exchange sweet nothings across candlelit dinner tables in celebration of Valentine’s Day. Whether you’re celebrating with your special someone or engaging in some self-love practices, it’s hard to deny the good feeling that comes from being in love. Whether that’s with another human, … Continue reading Valentine’s Day 2019: Why we love solving employee challenges
Annique Simpson 